PHS Holdings has launched a web portal designed as a data repository for buyers and sellers of delinquent receivables.

After one month in operation, www.PHSholdings.com has about 30 portfolios — listed by 20 companies, mostly debt resellers — for sale on the site, said Ryan Evans, chief executive of the Fullerton, Calif.-based company. That equals the number of listings recently seen on www.debtmarketplace.com, a more established industry portal offered by The Debt Marketplace Inc., Santa Fe Springs, Calif. The face value of portfolios listed on the PHS Holdings site range from $150,000 to $150 million.

The site generates about 500 unique visitors and 40,000 hits a day, which Evans attributed to the ease with which debt sellers can list portfolios for sale. A discussion forum also attracts collection-industry participants.

On the PHS site, debt sellers can register and immediately post portfolios for sale, Evans said. Other sites require listers to show proof of the chain of ownership, usually via fax. “We put up a disclaimer,” Evans said. “Buyers have to do their own due diligence.”

On the site, debt sellers post their names and contact information, then list generic information about their portfolios, such as asset type, chargeoff date, number of accounts, selling price, and states in which the debt is held. Buyers, on the other hand, may view portfolios without registering; they can also post their contact information.

PHS does not auction portfolios — buyers and sellers are responsible for contacting each other about listings, and sales occur offline.

In general, online auctions have not proved successful because privacy regulations restrict the information that sellers may provide about debtors in their portfolios, said Dennis Hammond, executive director of the Debt Buyers Association. Also, once a buyer and seller have linked up, they no longer require a web site to facilitate the transaction, he added. “They don’t need to pay someone a commission,” Hammond said.

The PHS portal is free, but may institute a fee, within 12 months, for listing portfolios, Evans said. Meanwhile, PHS plans to sell advertising space, and has kicked off a marketing campaign to increase traffic. It has also signed a contract with Google Inc. and other search engines to appear at the top of collection-related searches.

PHS Holdings is the parent company of Pacific Healthcare Services Inc., a collection agency and debt buyer.

Pacific Healthcare Services Launches its New Revolutionary Website for the Collection Industry
Internet PR Newswire, Tuesday, October 26, 2004 at 7:55am

Pacific Healthcare Services, and PHS Holdings, a leader in providing advanced collection services, announced today the official launch of its new revolutionary website geared toward servicing the collection industry: http://www.PHSholdings.com.

This new website is like none other in the collection industry. Not only are companies able to buy and sell portfolios of distressed debt at no cost on the PHS site, there is also a live discussion forum where collection agency owners can discuss new ideas and strategies amongst one another. This message forum for the collection industry is extremely active with over 1200 posts since it opened less than two weeks ago. "This enhancement truly benefits everybody in the collection industry," said Mitch Evans, Chief Operating Officer for PHS Holdings. "This new concept of buying and selling portfolios of delinquent receivables, while having a live discussion forum located on the same site, really makes this a unique opportunity for all of us," said Evans.

PHS, a nationwide collection agency, not only supports the collection industry, but also the average business owner. Whether a large business with 1000 delinquent accounts, or a small business with 1 delinquent account, you can still assign accounts to PHS for collection. See http://www.PHSholdings.com. 

PHS also recently announced that it has engaged in a concentrated Internet marketing campaign that will substantially increase the amount of visitors to the site, which will boost its overall portfolio sales. This aggressive marketing strategy will ensure that PHS Holdings is located on the first page of all major search engines around the world. PHS holdings is clearly emerging as the new powerhouse in the collection industry.

For all of those who have not already done so, we invite you to check out the PHS primary website at http://www.PHSholdings.com.

Source of Press Release:

PHS Holdings, Inc.
Manny Diaz, Chief of Public Relations
800-354-2414

Pacific Healthcare Services appoints Joe Anthony to its board of directors; PHS has selected United Way of America as a strategic partner.
Internet PR Newswire, Wednesday, October 01, 2004 at 8:30am

Las Vegas, October 01, 2004/PR Internet Newswire Via IFR. Pacific Healthcare Services a leader in the purchasing of distressed receivables, announced today the appointment of Joe Anthony to its board of directors. Joe Anthony brings over 25 years of technical experience to PHS and is considered to be an instrumental force in the overall growth of our debt buying division. “I’m pleased to be involved with such an exciting new company. The prospect of PHS trading on the public market next year has now become reality for us and we are looking forward to updating all PHS investors later this month” said Joe Anthony.

PHS also announced earlier this month that it has selected the United Way of America as our primary beneficiary to our Rewards Program. “We consider the United Way of America to be a key partner in our charitable outreach program” said Manny Diaz, who was recently appointed to Chief of Public Relations for PHS.

About PHS:
PHS is a leader in the purchasing of distressed receivables. PHS holds the patent on it’s revolutionary proprietary collections software, which adds to its over all market value. The addition of this new software will substantially boost revenue, which will aid in PHS’s quest to trade on the OTCBB exchange late next year.

The statements, other than the statements of historical facts, contained in this release which are not historical facts may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the Company's products and services, the availability to the Company of adequate financing to support its anticipated activities, the ability of the Company to generate cash flow from operations and the ability of the Company to manage its operations.

Source of Press Release:

PHS Holdings, Inc.
Manny Diaz, Chief of Public Relations
800-354-2414